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Michael Le Floch

Digital Manager / Trafic Manager
French

39 years old
Driving License
Antibes (06000) France
Employed Open to opportunities
Contact me
Web and SEO project manager for more than 7 years I accompany companies in the development of their activities on the Internet:

  • Web project management : creation of institutional and e-commerce website
  • SEO and SEA optimization
  • KPI implementation and follow-up of objectives
  • Webmarketing strategies development

I am also a freelance Web and SEO Consultant.
Home Experiences Education Skills Portfolios Interests
Download my PDF resume
Skills

Languages and Software

  • HTML/CSS
    Advanced
  • PHP5 / MySQL
    Intermediate
  • Javascript (Jquery)
    Intermediate
  • WordPress
    Advanced
  • Drupal
    Good
  • Joomla
    Good
  • Prestashop
    Advanced
  • Magento
    Intermediate
  • Photoshop
    Advanced
  • Google Analytics
    Advanced
  • Média Buy (Adwords, Shopping, Criteo, Facebook Ads)
    Good
  • Google Tag Manager
    Advanced
  • Google Data Studio
    Good
  • Google Search Console
    Advanced
  • Audit SEO (Screaming Frog, Oncrawl)
    Advanced
  • SEO Tracking : Semrush, Yooda, Monitorank...
    Expert
  • Suite Microsoft Office
    Advanced
  • CRM : Spread Family, Salesforce
    Advanced
  • ERP : SAP B1
    Advanced

SEO / SEA

  • SEO
    • SEO audit : semantic and technical
    • Keyword analysis
    • Log analysis
    • Netlinking Campaign
    • Rank tracking
    • Reporting actions and results
  • SEA
    • SEA Audit
    • Optimizing campaigns on Google Adwords, Google Shopping, Facebook Ads
    • Analysis and reporting
    • Adwords Editor
  • Remarketing : Criteo, Facebook

Référencement Payant / SEA

  • Création et optimisation de campagne Adword
  • Analyse et suivi des résultats (ROI)

Informatique / Logiciels / Langages

  • Systèmes d'exploitation Windows et Mac OSX
  • Logiciel Adobe Photoshop, Indesign, Illustrator
  • Suite Microsoft Office (excel, power point et word)
  • Langages XHTML / CSS (HTML5 & CSS3) PHP / MySQL et Javascript (jquery)
  • IDE : Notepad++, Komodo, Sublime texte 2
  • CMS WordPress, Drupal, Joomla, Prestashop

Project Management

  • Writing functional and technical specifications
  • Creation of zonning/wireframe
  • Ergonomie, UX design (Mobile First)
  • Realization of planned planning
  • Budget definition and follow-up
  • Management
  • Customer relationship and Support
  • Agile Method (Scrum)

Webanalytics

  • KPI definition
  • Google Analytics : Configuration, setting up goals, dashboards and custom reports
  • Tagging plan by Google Tag Manager
  • Multi-channel reporting

Webmarketing - Digital Strategies

  • Marketing automation
  • Social media strategies
  • Transactional and informational emailing campaign
  • Affiliate Program
  • Grammification: Loyalty, sponsorship program
  • Marketplaces : visibility and sales optimization

Languages

  • English : read, written, spoken (CLES1)
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